This is given as the share of adults aged 15 years and older who have drunk alcohol within the previous year. To make this average more understandable, we can express it in bottles of wine. Wine contains around 12% pure alcohol per volume1 so that one liter of wine tom arnold weight loss contains 0.12 liters of pure alcohol. So, a value of 6 liters of pure alcohol per person per year is equivalent to 50 liters of wine. At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments.
- The leading reasons people say they consume no-alcohol products is to stay in control followed by avoiding the effects of alcohol, while low-alcohol drinkers prioritize reducing alcohol intake in general.
- “Those who aren’t lucky enough to have wealthy parents often struggle to secure a home of their own,” said Molly Broome, economist at the Resolution Foundation.
- The report also stated that consumers’ thirst for alcoholic beverages is not slowing down as the country returns to normal.
- Again, the prevalence of drinking across North Africa and the Middle East is notably lower than elsewhere.
- Such offerings that have garnered consumer attention include craft beers (annual production of fewer than 6 million barrels) and imported and domestic super-premium beers (which were categorized in 2012 as priced at $22 and higher per case).
What some suggest should be the fourth category of alcoholic beverages, sales of ready-to-drink (RTD) beverages increased from “7 percent in 2019 to 11 percent for the first half of 2021,” with several sources indicating that the RTD market will continue to grow. In fact, the market share for hard seltzer decreased slightly between 2020 and 2021 due to “increased competition from crossover categories like RTDs.” In 2021, Gallup, Inc. reported that 60% of U.S. adults drank alcoholic beverages, which decreased from 65% as reported in 2019. The average number of drinks consumed in the previous seven days also decreased. In 2019, consumers aged 18 years and older drank, on average, 4.0 drinks in a seven-day period, but in 2021 that average was 3.6 drinks.
Public Health
Alcohol consumption has a causal impact on more than 200 health conditions (diseases and injuries). This interactive chart shows the average share of household expenditure that is spent on alcohol. We also find correlates in drinking patterns when we look at groupings of income, education or work status.
Explore how many people ages 18 to 25 engage in alcohol misuse in the United States and the impact it has. Learn how many people ages 12 to 20 engage in underage alcohol misuse in the United States and the impact it has. We took a closer look at the alcohol industry, breaking down consumption and sales by alcohol brand, type and more. While total beer continues to recover from pandemic losses, imports (led by Mexican beer) showed positive volume gains at +4%.
Data indicate that consumers who purchase non-alcoholic products are also purchasing beverages with alcohol, and the percentage is increasing. In 2022, “82% of non-alcoholic drink buyers are also still purchasing drinks that contain alcohol.” In 2023, 94% “of those who are buying non-alcoholic products continue to buy…products with alcohol.” The No and low-alcoholic beverage categories continue to grow in terms of sales and consumer interest. Though growth has slowed “after a peak in 2020 to 2021…the category is poised for robust gains in the coming years, spearheaded by no-alcohol and persistently strong recruitment levels.” The CAGR for no and low-alcoholic beverages from 2019 to 2023 was 25%. In 2023, vodka accounted for 27% of total spirits volume, and flavored vodkas accounted for 21% of all vodkas sold.
Mental health disorders as a risk factor for alcohol dependency
Pertaining to product introductions, the NielsenIQ BASES report revealed that “15x the number of non-alcohol launches were tested in 2021 compared to 2020.” Additionally, over the 52-week period ending in late October 2021, non-alcoholic beverage sales increased by 33%, and low-alcoholic beverage sales increased by 8%. Online sales of LNA beverages increased by 315% between October 2020 and 2021, while “alcoholic options” only increased by 26%. For non-alcoholic beverages, sales for the 52 weeks ending October 7, 2023, compared to the year before, increased by 32%, while total alcoholic beverage sales for the same period only increased by 1%. Pertaining to share, non-alcoholic beverages accounted for 70%, and low-alcohol accounted for 30% of the combined category. When asked if “they would be highly likely to switch to a more sustainable brand” if their favorite alcohol brand “was not using sustainable practices,” 34% of Gen X, 50% of Millennials, and 32% of Gen Z responded that they would do so.
This equals 184 one-liter wine bottles per person per year.2 Note that in contrast to the modern statistics that are expressed in alcohol consumption per person older than 15 years, this includes children as well – the average alcohol consumption per adult was, therefore, even higher. The RTD category (which includes all alcohol bases) was able to post seven straight years of volume gains but saw a much lower growth rate than in previous years, (+1%) in 2022, as malt-based hard seltzers slow down. Spirit-based RTDs, hard teas and FABs show momentum however and premiumisation is evident across the RTD category as value increased by +6%. N.C. Solutions reported in January 2024 that, on average, consumers were “having three drinks per week, down from four per week in 2023.” Gallup also reported that alcoholic beverage drinkers consumed “on average…four drinks in the past week,” in July 2023.
Share of adults who drink alcohol
You may wonder, “How much is a premium-and-above bottle of wine or spirits?” The following table provides price bands as published by IWSR, Forbes.com, Winefolly.com, and IRI. From another report, compared to the first half of 2021, the volume of premium-and-above Prosecco grew 8% in the first half of 2022. Bus tickets are actually cheaper now than they were in 2020 on average, across all of England other than London, despite inflation for other goods and services running at record levels during large parts of that time. People over the age of 65 receive an average of 295 suspicious or cold calls every year – almost six times more than they hear from their grandchildren. People in their 30s – the average age of a first-time buyer in the UK is 34 – are most likely to receive financial gifts, the research shows.
The growth rate for all other varietals reported decreased between 0.9% (Sauvignon blanc) and 16.9% (Sangria). A closer look at the “most popular” white varietal, Chardonnay (nearly 16% of the market share for those reported), and the “most popular” red varietal, Cabernet sauvignon (nearly 14%), revealed that the growth rate for these two decreased by 6.9 and 7.0%, respectively. Compared to wine and spirits, non-alcoholic beer “dominates” the no-alcohol category. Of the non-alcoholic beer available, non-alcoholic craft claims 28% of the share, and non-alcoholic domestic premium has a 16% share.
Several industry sources mention consumer willingness to spend more on alcohol and are trading up and purchasing premium beverages. The percent change in total volume for certain beverages and the percent change in premium-and-above alcohol volume in 2022, as reported by IWSR are listed below. In the chart, we see the prevalence of alcohol dependence versus the average per capita alcohol consumption. There is no clear evidence that high overall consumption (particularly in moderate quantities) is connected to the onset of alcohol dependency. The charts show global consumption of spirits, which are distilled alcoholic drinks, including gin, rum, whisky, tequila, and vodka. The report also stated that consumers’ thirst for alcoholic beverages is not slowing down as the country returns to normal.